Take an interactive, self-guided tour of the former Heineken Brewery, which has now been transformed into a world-class museum. Learn all about the Heineken family that created the famous brand, see how the brand's logo has been developed over the years and follow the brewing process. Beer experts will lead you through every step - from collecting water to bottling the beer.
Learn about the 4 natural ingredients that constitute the brand’s draft beer, and discover the brand’s sponsorship activities with the UEFA Champions League, Formula 1, and the Rugby World Cup. You’ll come across various innovative exhibits (such as the one that encapsulates the daily life of a beer bottle) and be amused. To enhance your visit with more audio content, you can download and use the Heineken Experience App.
At the end of your tour (which would roughly last 90 minutes), you can raise a couple of glasses (of beer/soft drink) with your friends as well as the crew and gulp them down. The crew will also be more than happy to give you insider stories about the city of Amsterdam while you’re at it!
Daily, from 10:30 AM to 6:45 PM.
Your tickets will be valid only for the date and time selected at the time of check-out.
The Heineken Experience is wheelchair accessible. However, if you need to use a wheelchair available at the location, you’ll be required to pre-book one 48 hours in advance.
The cloakroom, where your belongings can be kept safely, is free of charge.
Children can enter only when they’re accompanied by an adult. They will only be provided water of soft-drinks.
This experience cannot be cancelled, rescheduled or amended.
Your mobile tickets will be sent to your email instantly. Please display the ticket on your mobile device along with a valid photo ID at the entrance of the attraction.
Take tram lines 16, 24, or 25 from Amsterdam Central Station. Get out at Stadhouderskade.
Or take tram 24 and get off at Marie Heinekenplein stop. The Heineken Experience is a 5-minute walk from there.